Have you ever walked into a store that screams I don’t give a damn, but somehow simultaneously makes you feel like you should give a damn? A store that makes you want to learn how to sew the second you feast your eyes upon a red brick wall that is filled with layers and layers of beautiful, vintage, sewing machines? Have you ever wanted to become a rockstar the moment you put on a perfectly stitched leather jacket that feels like pure butter? If you don’t know what were talking about, than you have clearly never been to the ever so trendy, gothic femme fatale meets rockstar-chic fashion movement known to all as ALLSAINTS.
Luckily for those who have yet to experience this edgy retail therapy, ALLSAINTS will soon be located in the heart of our beautiful city on De La Montagne street, right between Anthropology and Holt Renfrew. They have confirmed to us that they will be open (tentatively) the first week of April! It’s time to set aside the Brandy Melville dresses & put away the Forever 21 cardigans, because ALLSAINTS is going to rock the Montreal fashion scene like no other brand has done before.
In case you’ve never heard of ALLSAINTS, here is a brief rundown for all of you. Founded in the UK in the mid 90’s by London based designers Stuart Trevor and Kait Bolongaro, ALLSAINTS was named after a famous London street in Notting Hill called All Saints road (cue all ‘awws’ from Julia Roberts and Hugh Grant fans). What started off as a menswear only line sold out of Harrod’s, quickly blossomed into a international sensation. With over 132 stores worldwide, we think it’s about time they got their British buttoxes all the way over to this side of the western hemisphere.
ALLSAINTS is considered to be one of the hippest retailers on the British high street. Selling men’s, women’s, and children’s clothing as well as home furnishings, their name has become synonymous with cutting edge style for fashion influencers and leather lovers. Evoking a mood of decadent decay and distressed glamour with religious iconography and vintage details added to carefully aged materials, their stores provide a mélange of inspiration, displayed with that ‘thrown together’ look emanating the idea that these are pieces one might find in an old junk shop.
Photos courtesy of ALLSAINTS unless indicated otherwise.