Atelier New Regime has been making waves in Montreal’s street fashion scene since 2009. After testing the waters with several pop up shops in the spring and summer of 2014 and 2015, they have finally opened the doors to their very first flagship store.
Located in the trendy St Henri just a few doors away from Notorious Barber shop and Bar des Courcelles, Atelier New Regime is staying true to their Montreal roots and setting up shop next to some home grown favourites.
Their signature bright orange hue can be spotted quite literally from ceiling to floor and their clothing is hung neatly in small groups, keeping with Atelier New Regime’s signature minimalistic aesthetic.
From brightly coloured classic styles to modern neutrals and long lines, Atelier New Regime has definitely mastered Montreal street wear. With celebrities like Drake and Usher seen wearing their threads, this is one local brand heading towards major success. And we’ll be following every step of the way!
Drawing inspiration from music and design, Atelier New Regime is solidifying their brand through all aspects of the creative process. From the colour palette to the construction of a garment and to quality of material, Atelier New Regime creates luxury street wear with a uniquely Montreal feel.
Their cheeky graphic prints and signature logo crew necks will have you repping the city with pride just in time for spring. When you see Atelier New Regime, you’ll just know!
Photos by Sylvain Granier.