Written by Jenn Ruvo on 14.10.15

Get ready to see loads of pink around the city this October as we come together to help create a future without breast cancer. In 2015, it is estimated that 25,000 women and 220 men in Canada will be diagnosed with breast cancer. Shocking numbers that we as a community, both patrons and corporations, are determined to conquer, including Ardene.

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Ardene Cares and the Canadian Breast Cancer Foundation have teamed up with Mattel to create an exclusive Barbie collection. On October 7th, Ardene hosted a glamourous shopping event at their Place Montreal Trust flagship store to celebrate this iconic collaboration in support of an incredible cause. The collection includes a variety of styles such as sweaters, t-shirts, pajamas, and accessories, with sizes ranging from XS to XL and priced from $10.50 to $36.50.

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In addition to shopping the Barbie collection, Ardene spoiled their shoppers with extras such as hairstyling, a doll-icious cocktail bar, small bites, a life size Barbie box, and a DJ spinning all night.

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Ardene Cares‘ goal for this partnership is to offer customers a fun and attractive collection for Breast Cancer Awareness Month. At the end of October, Ardene Cares will donate 100% of the proceeds collected from the Barbie collection to the Canadian Breast Cancer Foundation. All of the exclusive Barbie pieces will be available in stores and online for a limited time only. Hurry, shopping never felt so good!

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Photos courtesy of Montreall.com’s Jenn Ruvo @jennruvo.

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