L.A based Publish Brand has taken their streetwear brand global over the past years and they are continuing to push out great clothing every season. Known for being the pioneers of the jogger pants, Publish has pushed their brand further into the global market by hand picking ambassadors to display their newest products. Just recently, they teamed up with local boutique Off The Hook to host a pop up shop.
Off The Hook hosted the pop up party to kick off the incoming of this season’s Publish Brand pieces. Juicyyy Lab served up refreshments and music was provided by the Saintwoods crew with Jay London mixing on the decks. Guests had the chance to meet and talk to Publish Brand’s designers and founders, Michael Huynh being one of them. Many other appearances from the Vintage Frames crew, Saintwoods, local celebs, and bloggers filled OTH’s retail space for a lively launch party.
We should also mention that the Ben & Boule Trading Co is also to thank for bringing the latest Publish Brand collection to the awesome Montreal boutique that is Off The Hook. If you’re wondering about the new collection and want to see some of the products, check out the Publish Brand webshop or head out to Off The Hook, who had them stocked early for all of us. Be sure to check ‘em out!
“Publish exists to refine daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion.”
Today for Tomorrow – Publish Brand
1021 Ste-Catherine Ouest, Montreal, Qc, H3B 1H1
(514) 499-1021
Featured image courtesy of Publish Brand
