Written by Gianna Zappitelli on 21.12.15

Joolz Bar à Bijoux recently launched their brand new online boutique, and what better way to do so than with style and flare. Thanks to the amazing Rose PR, the Live @ Joolz event was a tremendous success! The celebration took place on December 7th, where they showcased all of their beautiful jewelry lines, with unlimited bubbly, scrumptious foodie delights from Back of House Catering, and Montreal socialites coming in from all over the island to do what they do best: talk fashion, try on jewelry, munch away on gourmet appetizers, and look absolutely fabulous while doing it.

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In case you’ve been hiding under a rock for the past little while, Joolz Bar à Bijoux is a fine jewelry boutique that first opened its doors in 2013 in the upscale neighbourhood of Westmount. The boutique features an abundance of renowned and exclusive designer jewelry brands curated from around the globe, such as Zoey Chico, Los Angeles, Phillip Gavriel, Ginette New York, Horora Pearls, Alex Mika, Bcouture, Hugo Boss, Karl Lagerfeld, Swarovski Crystals, and plenty more!

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Targeted to the true fashionista at every age, Joolz Bar à Bijoux‘s mantra stems from the belief that there is no expiry date on fashion. As owner Lydia Mamane explains, “Jewelry is an essential part of our everyday wardrobe, so why not make it fun and fabulous? We always ensure that our joolistas select jewelry that they can readily wear from morning to evening, work to an event, and from season to season.

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As we mingled through the sea of beautiful faces, we came upon a fashion blogger who showcased her beautiful new Joolz necklace with such excitement that we couldn’t help but inquire further into this beautiful gold nameplate necklace. Cristina Monti, the creative mind behind the fashion blog The Boho Flow, explained that like herself, many of the women at the event were #joolistas. Once you become a loyal customer at Joolz Bar à Bijoux, you are honored with the title of #joolista, in which you get to choose a personalized piece of jewelry made to fit all your glamorous needs.

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The event couldn’t have been a bigger success, and we cant wait to start filling our online shopping carts on the brand new online boutique with exquisite statement pieces and dainty new rings! Check out their Facebook and Instagram pages to keep up to date on all the new products coming in on the daily.

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Photos courtesy of Joolz Bar à Bijoux, unless indicated otherwise.
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