Written by Jonathan Naccache on 06.03.14

Duracell recently started a campaign in Montreal Quebec and we think it’s simply great! Set in the midst of a very divided climate in the city, the campaign called ”Moments of Warmth” has come at the opportune time and brings people together…within bus shelters.

As bus patrons wait for their ride in the freezing cold Canadians are still and will never get used to (contrary to common belief), these new bus shelters built by Duracell provide a heating system. The interesting part is how to activate the powerful heater! All you have to do is join hands with one or several people next to you, creating a human chain. Two people on either end of that chain then place their hand flat on both walls, where a hand print clearly indicates the action to take. By doing this, the ”human circuit” is complete and the overhead heating system is activated, bringing strangers closer together and creating a connection in climate conditions where the opposite usually takes place.

“In this winter of ice storms and a polar vortex, moments of warmth are few and far between. We wanted to see if we could change that. So we outfitted a bus shelter with heaters that could only be powered by a human connection. In Canada, we have cold winters. But we also have each other. Share the power within.”

Post a Comment